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AI, without the hype.

You've heard a lot about AI. We'll help you work out what matters for your business, what you can safely ignore, and where one small project could give you back some time.

Book a conversation

A 30-minute call. Free, and no pressure.

You don't need more noise. You need a straight answer.

AI is everywhere right now, and most of what you hear is hype. It's hard to tell what's real, what is worth your money, and what is simply someone's sales pitch.

You don't need to become an expert. You need someone who understands your business to tell you plainly what's worth your time, and what isn't.

It starts with listening.

  1. We talk.

    You tell us about your business: how it runs, where the time goes, what's been nagging at you.

  2. We work out where you are.

    What you already use, what's working, and where AI could help, if it can.

  3. We pick one small project.

    Something useful and contained, that saves you time and shows you what's possible without a big bet.

  4. We see how it goes.

    If it helps, we look at what's next. If it doesn't, you've lost very little and learned a lot.

Practical help, shaped to your business.

Every business is different, so we don't start with a menu. We start with yours: where your time goes, what's working, and what's getting in the way. Then we suggest the help that fits, and you'll know what it costs before anything begins.

Someone who's been where you are.

You'll be talking with Eric Scott, Subfloor's founder. Eric has worked in technology for 30 years, as an engineer and as a small-business owner. We know what it's like when every hour counts and every purchase has to earn its keep.

Our aim is simple: listen to your story, understand where you're at, and find one project that helps you make sense of all this. Your time is the most valuable thing your business has. We won't waste it.

Questions

Do I need to be technical?
No. If you can describe how your business runs, that's all we need.
Will you try to sell me software?
No. The first goal is to work out what's worth your time. If a tool helps, we'll say so and explain why. If nothing does yet, we'll say that too.
What does it cost?
The first conversation is free. After that, it depends on the project, and you'll know the price before we start.
Is this a big commitment?
No. We start with one small project. You decide whether there's a next one.

We're also building Subfloor, a platform that turns what your business needs into real, running software that you own. When the time is right, it will be ready for you.

Join the waitlist →

Let's start with a conversation.

Tell us a little about your business. We'll work out together what's worth doing first.

It's a free, 30-minute conversation. We'll reply by email to set a time that suits you.